Stories captivate the human mind. By telling a story, you are easily able to capture others’ attention because of the expectations and suspense you set by posing a compelling question or complication at the start. Similarly, when you click on a video advertising a product, you are probably aiming to see how effective the product is.
You’re thinking: if it can solve this customer’s problem, could it solve my problem?
Therein lies the significance of a solid video marketing strategy – the kind of video marketing that garners clicks and views by anticipating the problems potential customers may be facing and answers them through a story.
Need more motivation to start creating videos for your business? Here’s some statistics you shouldn’t ignore:
-One-third of all online activity is spent watching videos
-Video posts on social media get 48% more views and generate 1,200% more shares than text and image content combined (Adobe Spark, 2020)
-Video posts on Instagram receive twice as much engagement as compared to other types of posts (HubSpot, 2019)
-Video marketers get 66% more qualified leads per year and achieve a 54% increase in brand awareness (Optinmonster, 2019)
-84% of people say that they’ve been convinced to buy a product or service by watching a brand’s video (Wyzowl, 2021)
Better yet, video marketing is only forecasted to grow – and with the rise of video platforms like TikTok and Instagram Reels, video marketing is more relevant than ever!
See how NU Media can help you video market!
In fact, if you’re interested in creating videos for your business or even stepping your foot into influencer marketing, Tiktok and Instagram are both excellent places to start.
TikTok has 65.9 million monthly active users located in the US, and in January 2021, was the second most downloaded app in the world. TikTok hosts short-form videos in a variety of different video genres.
An extension of the popular social networking service Instagram, Instagram Reels was released on August 5, 2020 in over 50 countries. Like TikTok, users can record and edit short-form videos that consist of multiple video clips, filters, captions, interactive backgrounds, stickers and more.
There are several ways to tell a story through video marketing and get your brand’s message out there!
Open with a hard question or state a fact that turns heads
All stories start the same way — with an obstacle. How is your brand here to help? Your videos can demonstrate how your product or service solves an everyday hurdle or how your business changes the game in regards to its respective industry. Use key phrases that draw and keep attention like, “what if,” “did you know,” or “imagine”.
Show personality and company culture
With TikToks and Reels, this is easier than ever. Bite-sized videos can provide a snapshot of what it’s like in your office or place of business, and by incorporating trending music, fun captions, and stickers through these two platforms’ functionality, you will draw more eyes by emphasizing your brand’s personality. Displaying playfulness and a sense of humor tells potential customers that you’re not just all hard work and no play– and you gain the most as a marketer by being warm and relatable. People want to engage with other humans, not just a faceless company.
Find your target audience
Video platforms can allow you to grow and find more of your audience. Not only are video formats highly popular online (check those stats), but with Tiktok and Reels, it’s also relatively simple to make sure your videos are seen by your desired niche. Remember to stay on top of trending hashtags and to include the ones that best fit your video(s). In addition, you can better connect with relevant influencers through TikTok and Instagram Reels as these are two major platforms influencers use. If you are consistent, your audience will soon follow.
Present the end result
Videos give businesses a chance to show, not tell. It’s difficult to refute how well your hair salon services can revitalize dry and damaged hair when there’s a video for everyone to witness the transformation process firsthand. Results prove your video’s value.
The end of the year is an ideal time to polish and reassess your content marketing strategy. Perform an audit of what’s working for your business and what isn’t, as well as identify your goals and content strategy for 2022 — so be sure to include video marketing into your plan if you want your brand to stand out!