Instagram stickers are helpful when attempting to call consumers to action and increase conversions. Utilizing call to action stickers in stories has a critical influence on the digital marketing of the business.
Instagram’s story option is beneficial too. Beauty and fashion eCommerce benefit the most given Instagram’s strength: appealing to our visual senses with pictures and filtering options. Most users play into this trend, and those who create the best visuals, and celebrities usually generate a lot of traffic that can be converted into profits for the person or a brand.
The formula for success on Instagram is relatively straightforward – on the surface. A stunning photo, pithy caption, and the perfect hashtag are all you need to drive engagement. But, you might be missing one crucial thing – a compelling call to action.
A call to action (CTA) is your bread and butter. It is how traffic gets converted into something monetary. Combine a dope aesthetic with a powerful CTA, and you’re in business.
Here are some of the stickers and their purposes.
The Quiz Sticker
- Quizzing and educating your audience
- Collecting feedback
- Increasing engagements
The donation button
- Building awareness and support of your mission
- Increasing brand loyalty
- Humanizing your brand
DM Me sticker
- Exchange meaningful conversations in direct messages
- Share important information
- Gather feedback
Food Delivery & Gift Card Sticker
- Increasing your story’s discoverability
- Getting more views and engagement on your stories
- Drawing attention to your business’ physical location
Mention Sticker:
- Highlighting other Instagram accounts
- Highlighting partnerships and influencer campaigns
Hashtag Sticker:
- Increasing your story’s discoverability
- Getting more views and engagement on your stories
- Highlighting your branded hashtags, hashtag campaigns, and more!
Music Sticker:
- Creating engaging content
- Elevating your content to fit a specific mood
GIF Sticker:
- Adding a visual flair to your stories
- Highlighting your links & CTAs
- Driving brand awareness
Poll & Emoji Sticker:
- Crowdsourcing ideas and gathering feedback
- Learning more about your audience
- Creating engaging content
Question Sticker:
- Promoting a time-sensitive campaign
- Generating interest in a product launch
Shopping Sticker:
- Promoting products on Instagram Stories
- Generating sales